The e-commerce market is constantly evolving. E-commerce sites are also becoming more numerous. You need to continuously develop your online sales strategy in order to increase your turnover. In this competitive field, it is sometimes difficult to find tips to increase sales. Many sites generate significant traffic but have a low sales conversion rate. There are different reasons for this, such as pricing, products or navigation. The magic recipe for online sales does not exist, there are certainly some tips that can help you generate more sales on your e-commerce site. The purpose of this article is to give you easy leads to set up to improve online sales and E-commerce Marketing Ideas.
On a website, there are several ways to help the potential customer feel confident. Here are some tips how to increase sell of e-commerce websites and a number of signals that will help increase confidence:
Increase Sell of E-commerce Websites and E-commerce Marketing Ideas:
The basic idea is to increase the confidence of your potential customer. People need to feel confident enough to take out their credit card! We can draw a parallel with the customer experience in a physical store: if the store seems shady, messy, poorly lit, or if the seller does not seem to know what he is talking about, would rather be inclined to buy elsewhere.
Product Image Matters:
A picture is said to be worth a thousand words. In online sales, images are probably the most sought-after items by users. Images help to highlight your products and play a big role in the conclusion of the sale because they allow the user to better evaluate your product that is to say from several angles.
Some companies go even further and even incorporate options like “see this T-shirt on a mannequin”. Even one of my old customers who own an eyewear online proposed an application that allowed to upload a self-image to try the different frames and see the projected result in “live”. In short, images are important. So put the time and resources to present images with the best possible resolution and professional images to grab customers quickly. You will find many companies in online who are providing E-commerce Image Editing Service.
The Area of Customization:
This option is nowadays accessible thanks to the net. In fact, having an online store can cut several fixed costs such as rents, employees, etc., which once were obstacles to the development of small businesses. Since it is easier to sell your products nowadays, offering a customizable product is an option to consider really. Like companies like Nike, letting your user customize his product greatly increases the conversion rate of the online store, because everyone finds his account. In addition, the customization greatly enhances the shopping experience and develops a sense of belonging to the brand.
Shopping Basket Visible At All Times:
When visitors add products to the basket, the work is not necessarily finished. Often, we register the products in the basket to compare them or to see the final price (tax, shipping costs included). Leaving the basket visible throughout the visit plays a role of reminder. Users want to see the products they have already put in their cart, take advantage of them to continue to promote them until the purchase
Product Presentation:
Well, everyone knows it, but it’s worth it to linger. It often happens to visit e-commerce sites that offer product descriptions a bit too generic like size, color, price, and eye-catching product images etc. The product description acts as your seller. It must, therefore, demonstrate the added value of your product. Remember, you’re not the only website that sells products, what makes you different from others? Why are your products the best also looks nice? Make sure you have a clear USP (unique selling proposition). The only way to do this is to properly identify your personas, your ideal customers, and ask yourself the question what they are really looking for, the added value that your product brings them. If you have not arranged in-house team to editing your product images for better looks you can take services from online who are providing clipping path services.
Create a VIP Section:
A VIP section is an excellent strategy to increase your conversion rates. Registered users have this perception of having preferential rates, and it’s always nice to know you’re appreciated. In addition, creating a VIP section offers many other benefits such as developing a sense of belonging to your brand, increasing repeat sales, capturing visitor contact information in order to re-launch them later, and most importantly, to justify your promotions. How many times have you seen ads with extravagant discounts? Too often. Promotions become obsolete and creating a sort of VIP section justifies low prices.
A Sales Process That Users Are Used To:
The ergonomics aspect is very important. In general, visitors are already accustomed to a certain buying process. Try not to mess up these habits too much. It gives them confidence and keeps them focused on the buying action, not trying to understand your process.
FAQ:
In many cases, users have many different questions about delivery methods, deadlines, warranties and so on. Be sure to list the most likely questions and answer them in an FAQ section. This plays the role of a customer service and helps improve your conversion rate.
Give the Possibility to Choose Between Several Payment Methods:
You do not want to lose sales because of an unavailable payment method. If a user decides to buy your product but wants to pay through his PayPal account, he should be able to do it. Put all the chances on your side.
Play with Prices:
An aspect that fascinates me a lot, the art of persuasion. Have you thought about changing your rates? One of the most interesting ways to increase conversion rates is to offer alternative rates at the time of purchase. For example, you sell computers online with a price of $ 999 all inclusive. When you reach the order page, you may want to spread these payments over 3 months for example. This plays the role of “back pocket offer”, which is perceived as an additional argument in case of hesitation because of tariffs. This option is very interesting and can easily be tested to see the results.
Product Review:
No need to dwell on this element. Product reviews, everyone like that. They can reassure the user on the quality of the product he is about to buy because we do not forget we are online and there is nothing tangible until the receipt of the package. Reassure users with a rating system, customer reviews, even a forum if you want to go further in this regard
Your Information to Reassure the Buyer:
Before you buy, you want to know who your dealer is? It’s funny to see some online stores that directly display the products on sale. Your website must allow users to know more about you in order to trust you before buying. Your physical address, mission, vision, phone number, your team, in short, everything that can reassure the potential customer about your legitimacy as a business (in addition to the advantages listed local SEO if you also have an offline shop). Also, given the opportunity to contact you via a contact page.
Fast and Easy Delivery:
In e-commerce, delivery is the most important points. It is the physical link between the Web and reality. Delivery must be simple and effective. On your site, you must put forward your delivery policy. Ideally, there should be a minimum purchase threshold to get a free delivery. The delivery policy should be written in an easy-to-understand vocabulary. The delivery policy should also contain the location of your delivery warehouse. The provenance and speed of delivery can definitely be a criterion that influences a customer to finalize his purchase.
Simple Return Policy:
When the ability to return a product seems simple, the purchase is made by asking a lot fewer questions. In the case of an exchange for a defective product, some big online stores go as far as to return another product for free even before receiving the returned product! In other cases, a return label is already printed in the package we receive. In the case of a return, it’s simple: we stick this label on the packaging in which we received our product. This mode of operation is ideal in the case where clothing is sold. No more fitting rooms, we can try in the comfort of our home!
Chat:
The internet is often considered a relatively impersonal and cold place. We lose this human contact so precious. With online chat, you can answer questions directly from your customers. In general, setting up an online chat on an e-commerce site increases total sales and the average size of the shopping basket. The rate of abandoned baskets is also improving. Thanks to the answers obtained with the chat, the customers feel reassured and can buy with complete peace of mind!
Even for people who do not use it, the mere presence of this feature helps to increase the trust of your customers. When confidence increases, the winds follow! Finally, a recent study has even shown that chat helps to build customer loyalty.
Conclusion:
Even if there are no prefabricated recipes to succeed in e-commerce, keep in mind that your website will be used by other humans. Make sure your visitors feel confident when they make a transaction at home. Finally, being available in real time to answer and reassure your customers is even more important to increase that trust. Think this full guide will tell you how to increase sell of e-commerce websites.